Yuppiechef

I was the Senior Designer at South Africa's premier home & kitchen retailer for 8 years. I led the conceptual and roll-out of the biggest digital campaigns and worked alongside the visual merchandiser to design monthly in-store window displays for a multitude of physical stores across South Africa.

I worked with the lead photographer to style and art direct product and campaign shoots. Within my role, I also rolled out social media marketing, signage, packaging, illustration, newsletter design and in-store printed collateral.

Many of the now-famous Yuppiechef magnets placed in thousands of delivery boxes were my original designs.

Client: Yuppiechef | Year: 2015-2023
Designer: Caterina Toffoli-Metcalfe | Photographer: Tyler Dolan | Copywriter: Marli Meyer