11 years of Sweepsouth.

To mark the milestone, we wanted to honour the many everyday moments we’ve shared with our customers along the way. From moving into a first home, to hosting dinners with friends, to welcoming a new baby — we’ve been there, quietly supporting life as it unfolds.

For the creative direction, I leaned into nostalgia. We drew inspiration from retro aesthetics to evoke the warmth of memory — bold colours, playful typography, and graphics. Using AI, we generated a cast of retro-style characters to represent each of our services, bringing a sense of personality and charm.

Client: Sweepsouth | Creative Director: Caterina Toffoli-Metcalfe
Designer: Kelley Wayne | Copywriter: Kyra Beth
Year: 2025